Improve Your Sales through Packaging
Packaging entails the presentation of the products to the consumer. The reason why the product will be selected by the customer instead of its substitute will greatly depend on how it has been packaged. If the package that holds the product becomes appealing enough, the customer might end up purchasing it even though it was not it their budget. According to the existing research carried out, many consumers will buy out of impulse just because they liked what they saw. So if you want your sales to shoot up, you better get that awesome packaging technique going.
The most important thing about packaging is the message it sends to the consumers. The message should be written clearly for all to read. It is not a must that you use writings, you can as well use logos and symbols that are not difficult to interpret. A package that is clearly written will attract more attention and trust of the consumers than that which has no clear message. The message should state clearly its brand, who it was made for and how to use it.
The color of the package is another detail that must be considered. The whole concept of packaging is greatly influenced by the choice of color used. Different appeals are signified by the different colors. Each color has its own message that the consumer will recognize. Things like the ingredients, the logo design, the contacts and addresses, and instructions will all have a set of colors used. A good example is the different colors that are used when packaging cleaning products, children’s products and foods.
When you get the color right, you cannot afford to mess with the shape of the package. The way the package is shaped might give you a rough idea of what the product will be. You might find a toothbrush , round ball, toothbrush, toy plane, a curvy bottle, etc. The gender the product was made for might also be visible on the product. This technique makes the targeted gender buy more just because the product is specifically made an packed for them. A package that has provisions for holders is much more convenient than that which has none.
After you have completed all the above, be careful not to exceed the limits. You will lose a lot of money when you go for a complicated design and your customers will leave you. So, just keep it simple. Consumers tend to remember simple things that were appealing to them than complicated packages.
In conclusion, consider the impact of your package to the environment. Sustainable packaging is the order of the day. You can also design a package that the consumer can use long after the product has been depleted. Your package must also protect the product inside. Design your package to be secure.