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Discover How Paul Marciano Transformed the Fashion Industry

You can never talk about fashion and fail to talk about Paul Marciano and his brothers. Paul Marciano visited Los Angles for a vacation, and he realized that it was the best place to set up his business. Marciano believes that business opportunities are for the people who can see a need in the society and come up with ways of meeting this need. In 1981 Paul Marciano and his brothers relocated to LA. In 1981 they started a fashion business known as GUESS. This page can give you more info. about GUESS.

The growth of this company was tremendous and encouraging, as it made sales worth $6 million within the first year. Paul Marciano was the force behind the companys production and advertising strategies. The strategy he put in place has sustained the company 37 years down the line. This company has brought about a major transformation in the world of fashion. You can read more about the changes below.

GUESS is popular due to the production of classic and unique jeans. The company is known as the first one in the country to make designer jeans. It was hard for people to think that denim would sell in the fashion industry. Through his advertising strategies, Paul Marciano helped many households to appreciate the beauty of denim. Nearly everyone in America has a jean wear from GUESS. The success of this company was brought about by the ability to invent new and better designs. To-date GUESS is still popular for production of beautiful and classy jeans.

GUESS choose models that were never known before to be in their ad campaigns. The selection of such models made GUESS popular and also helped the model to be known. GUESS prides in assisting some of the models to rise to become international celebrities. It is through Paul Marcianos desire to help upcoming models that this was possible. He had the gift of locating the models with potential and worked towards helping them to realize this potential. You can learn more about Paul Marciano here.

There is no doubt that GUESS has managed to attract many different clients who have a good taste for fashion. Today, apart from jeans, GUESS also produces shoes and accessories. This makes sure that their clients can get all that they need in one stop shop.

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